3 Types of Marketing
Call-to-Action: Getting Your Audience to Act
Chances are, even if you’re not a marketer, you know what Call-to-Action is, or CTA for short. It’s the act of asking the audience to do something.
“Sign up for a free trial!” / “Buy now and get 20% off today!”
You’ve seen it everywhere: companies are always trying to get you to complete an action for them. It could be anything, click a link, call a numb
Top-of-Mind Awareness: Being the First Brand That Comes To Mind
Top-of-Mind Awareness, or TOMA, is a drastically different marketing strategy when compared to CTA marketing. Instead of trying to get someone to act, you’re trying to get someone to think of your brand over others. For example, name the first fast-food restaurant that comes to mind. You most likely thought of McDonald’s, as it is the
Point of Purchase (PoP): Time and Place of a Sale
Purchase is the third category of marketing, and this method is all about where and how we buy stuff. Point-of-purchase marketing engages customers with offers, discounts, or incentives for making purchases when they come into contact with your product or service. A grocery store is a great example, there are advertisements placed all over the store